Course Date & Time

  • 3rd March - 14th March

  • The live sessions start at 4pm Central European Time

  • Network of Customer Success Managers. Exclusive and limited group SaaS, Tech and Subscription Businesses.

What you will master in this program

  • The Winback Playbook – A structured approach to re-engaging and retaining at-risk customers.

  • The Retention Action Plan – Hands-on, tactical steps to proactively reduce churn.

  • The Goal Discovery Framework – A strategic method to uncover and align with customer objectives.

  • The Churn Prevention Priority Model – A framework to identify and solve churn risks.

  • The Retention Milestone Map – A step-by-step guide to ensuring customer progress and long-term success.

  • The Objection Breakthrough Formula – A system for overcoming customer hesitations and reducing cancellations.

  • The Joint Accountability Framework – A structured way to drive shared ownership between customers and your team.

  • The Social Proof Amplifier – A framework to leverage testimonials, case studies, and peer influence to reinforce retention.

Weekly Schedule and Time Input

We recommend to set aside about a total of 3 - 3.5 hours distributed over the week.

Agenda

The Churn Prevention Program is designed specifically for Customer Success Managers and Heads of Customer Success who want to take a proactive and structured approach to reducing churn. Over the next two weeks, you will gain the skills and tools necessary to implement highly effective churn prevention strategies that drive both immediate impact and long-term retention. This program ensures your customers stay longer, buy more, and become powerful advocates for your business.


In the first week of the program, we will cover the foundational elements of churn prevention. You will learn how to uncover customer goals and pain points, identify early churn signals, and build retention-focused strategies that yield quick wins. We provide interactive sessions, planning tools, templates, and real-world scenarios to help you develop a hands-on approach to preventing churn from day one.


During the second week, we will dive deeper into execution, optimization, and data-driven decision-making, ensuring long-term retention success. You will leverage powerful frameworks such as The Winback Playbook, The Retention Action Plan, The Goal Discovery Framework, The Churn Prevention Brainstorming Model, The Retention Milestone Map, The Objection Breakthrough Formula, The Joint Accountability Framework, and The Social Proof Amplifier. Through roleplays and interactive exercises, you will apply these frameworks in real-world situations, equipping you with practical experience that drives immediate results and sustainable improvements.


Throughout the program, you will have access to a comprehensive playbook, structured frameworks, templates, and planning tools to reinforce your learning. The Churn Prevention Program is designed to provide you with actionable strategies that deliver tangible results—helping you reduce churn now and build a foundation for long-term customer success.


By the end of the program, you will have developed a deep understanding of the churn prevention process and be fully equipped with the skills, tools, and frameworks necessary to drive measurable improvements in retention. The Churn Prevention Program offers an unparalleled opportunity to elevate your expertise, create lasting impact, and secure long-term customer loyalty while achieving immediate wins.

Speakers

Johan Nilsson

Johan Nilsson is a Swedish technology entrepreneur. He has a long background building SaaS-companies and is presently the CEO & founder of Startdeliver, a next generation Customer Success Software.

Lincoln Murphy

Lincoln Murphy is a world-renowned growth architect, consultant, author and speaker. As one of the earliest evangelists for Customer Success, Lincoln was invited to co-author the book on Customer Success.